Tag: adidas

ADIDAS PLEDGES 1% OF GLOBAL NET SALES FROM FOOTBALL TO COMMON GOAL UNTIL 2023 TO DRIVE CHANGE FOR GLOBAL FOOTBALL COMMUNITY

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New Delhi, 9th July 2021 – adidas announces a long-term partnership with Common Goal to help drive lasting social change for under-served communities, creating a better and more inclusive future through football. Based on a shared ambition to maximize football’s contribution towards a more equitable and inclusive world, adidas has pledged 1% of its global net sales from footballs to Common Goal until 2023. Common Goal was launched in 2017 when a single player, Juan Mata of Manchester United and Spain, committed to pledge 1% of his salary to a…

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ADIDAS Celebrates Summer of Sporting Competition with Performance Footwear Designed for all Sports

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New Delhi, July 1st 2021: As athletes continue to return to competition, adidas is celebrating sport this summer with its biggest multi-sport assortment of performance footwear to date. With the celebration of all sports, all teams, and all athletes at its core, the collection mirrors the renewed significance of sports as athletes are united once again. The campaign is led by Olympic bond athletes like Manpreet Singh, Lovlina Borgohain, Simranjit Kaur and Mirabai Chanu in India. Made up of 85 footwear pieces tailored to the specific needs of athletes across…

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INTRODUCING ULTRABOOST 21 – LATEST EDITION OF ADIDAS’ ICONIC FRANCHISE DELIVERS INCREDIBLE ENERGY RETURN WITH EVERY STRIDE

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January 14th, New Delhi: adidas today unveiled the ULTRABOOST 21, a fresh update of the brand’s most successful ever running franchise.  A team of leading adidas designers and product developers worked closely with the adidas running community and testers to create the new silhouette, which reimagines the original ULTRABOOST to deliver a bold new design combined with the latest in performance technology. Moritz Höllmüller, Senior Design Director Footwear, adidas Running, said: “In creating the adidas ULTRABOOST 21, we have developed our most holistic running shoe ever, that is the ultimate…

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ADIDAS’ RECORD-BREAKING RUNNING SHOE, ADIZERO ADIOS PRO, LAUNCHES IN NEW “SUNRISE BLISS” COLORWAY

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New Delhi, December 14th 2020: adidas has introduced a new “Sunrise Bliss” colorway for its fastest ever running shoe, adizero adios Pro. The bold new look is a fresh update to the world record breaking silhouette since it’s limited release in June. Referencing to its heritage of record-breaking performances – in particular Haile Gebrselassie’s marathon world record in Berlin, 2008, wearing the adios Neftenga – the Solar Yellow, which features on this shoe is one of adidas’ most traditional colors; a nostalgic homage to the emotions and success of athletes…

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adidas celebrates the growing love for sneakers with ‘Sneakers Day’

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New Delhi, October 22nd, 2020: Continuing to invest in India by bringing global stories and curating meaningful consumer experiences, adidas, staying true to its creators positioning, has extended an opportunity to consumers to celebrate sneaker culture with the specially curated ‘Sneakers day’ initiative.  Sneakers Day is a four-day festival being hosted from October 22nd-25th 2020 and celebrates the best of adidas Performance and Originals Sneakers while making it accessible to a wider audience through a host of engagement activities and impressive deals. Over the last few years, sneaker culture in…

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adidas launches its Fastest Ever Distance Running Shoe – ‘The Adizero Adios Pro

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New Delhi,  14th September, 2020: Did you follow the recent world record breaking of Peres Jepchirchir at the RunCzech half marathon in Prague,where she crossed the line in 1:05:34?. While her achievement is terrific,what you probably missed was that this event was also the first competitive outing of adidas’ newly launched ‘adizero adios Pro’. And in its first outing it helped Peres achieve a record-breaking timing. With the newly launched adizero adios Pro, adidas is defining the nextstandard of professional running footwear With this shoe, adidas introducescarbon-infused EnergyRods; an all-new…

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