Lamborghini India is celebrating the delivery of the 200th Urus in India as the super SUV continues to set new records for the brand in the local market. Since it was first presented in India in 2018, Urus has been driving consistent growth with 80% of the clientele being first-time Lamborghini buyers in India.
Sharad Agarwal, Head of Lamborghini India, commented: “India was amongst the first few markets to launch Urus as soon as it was unveiled globally and it has been instrumental in driving growth for us in India. Our customers in India appreciate the driving dynamics, the versatility and the uncompromising Lamborghini DNA which the Urus offers. The Urus has expanded our reach to new geographies in India and brought in newer segments of customers into the Lamborghini family.”
The Urus has been a true game changer for Lamborghini in India, unlocking not just roads but newer segments and geographies. Lamborghini’s super SUV raced to cross the 100th unit milestone in India last year and followed by the arrival of the Urus Pearl Capsule as well as the Urus Graphite Capsule. The most popular exterior colors on Urus in India are Giallo Auge, Nero Noctis, Bianco Monocerus demonstrating the diverse personalities and identity of Urus and their owners.