New Delhi –Volkswagen India, launched the much-anticipated new global sedan, the all-new ‘Volkswagen Virtus’ for the Indian market. The Volkswagen Virtus will be available at an introductory price of INR 11.21 lakh, ex-showroom, India.
With the launch of the Virtus, Volkswagen India has fulfilled its commitment of launching two new products under the Group’s India 2.0 project. Developed on the globally renowned MQB A0 IN platform, the Virtus is manufactured at the Chakan plant in Pune and comes with up to 95% localization levels. The flexibility of the platform has enabled the new Virtus to be the longest car in the segment (4,561 mm) providing ample cabin and boot space (521 litres) to customers.
The striking, exhilarating, and German-engineered sedan is an embodiment of the brand’s core DNA of superior build quality, safety, and a fun-to-drive experience. As a true Volkswagen, the Virtus represents a global sedan lineage of the brand and is specifically designed to meet the mobility needs of the aspirational Indian customers in the segment. The sedan is the latest entrant and is all set to redefine the premium midsize segment in India.
Speaking at the launch of the new Volkswagen Virtus, Mr. Ashish Gupta, Brand Director,Volkswagen Passenger Cars India said, “We are delighted by the admiration that is pouring in for the Virtus and are very eager to see it on the Indian roads. The product is a complete package built on the legacy and heritage of Volkswagen sedans. We are confident that the Virtus with its best-in-class features, driving dynamics, and outstanding personality will reignite the love for sedans among customers and reenergize the segment. The launch of the Virtus is a historic moment for us at Volkswagen as it also marks the success of the India 2.0 project under which we delivered highly acclaimed Taigun, and now the Virtus.”
The New Virtus is available in six striking color that customers can choose from – Wild Cherry Red, Carbon Steel Grey, Reflex Silver, Curcuma Yellow, Candy White and Rising Blue.