Gurugram, January 15, 2022: Hyundai Motor India Ltd. (HMIL), country’s First Smart Mobility Solutions provider and the largest exporter since inception, today announced its new campaign with the 6- and 7-Seater SUV – ALCAZAR, featuring Shah Rukh Khan and the 4 Indian Women Cricketers – Smriti Mandhana, Jemimah Rodrigues, Taniyaa Bhatia and Shafali Verma. Under the aegis of ‘Beyond Mobility’, the TVC captures premium quality,versatility, and space of the ALCAZAR, while portraying an interesting journey of Smriti, Jemimah, Taniyaa and Shafali with Shah Rukh Khan joining them on an exhilarating drive experience.
Commenting on the launch of the new campaign, Mr. Tarun Garg, Director (Sales, Marketing & Service), Hyundai Motor India Limited, said “As a brand that is driven by the vision of ‘Progress for Humanity’, Hyundai has transcended different dimensions to give customers meaningful and innovative messages, be it for our products, services or new initiatives. As India’s leading SUV brand of 2021, our products offer customers experiences that go ‘Beyond Mobility’, exceeding their aspirations through Intelligent Technology, Innovation and Sustainability. With our latest campaign, Hyundai has engaged its young and inspiring Corporate Brand Ambassadors – Smriti Mandhana, Jemimah Rodrigues, Taniyaa Bhatia and Shafali Verma along with Shah Rukh Khan, to showcase the many unique and aspirational elements of ALCAZAR in thought-provoking series of events. As a youth centric brand, the new campaign showcases millennial preference for innovative new age technology and Hyundai’s commitment to deliver the best through its world-class product
