15th September 2021: MG Motor India has unveiled MG Astor, India’s first SUV with personal AI assistant and first-in-segment Autonomous (Level 2) technology. Astor is based on the MG’s successful global platform, ZS.
Based on MG’s design philosophy of Emotional Dynamism, Astor’s contemporary style will connect with consumers. It has a prominent Bold Celestial Grille that makes a solid on-road impression. The SUV poses an elegant and ready-for-action stance with a classic leopard jump shoulder line. Astor’s nine crystal diamond elements in the LED headlamps make for a distinct hawk-eye expression with precise details.
The interiors are elegantly crafted with soft-touch and premium material. It will be coming in two engine options – the Brit Dynamic 220 TURBO petrol engine with a 6-speed AT delivering a whopping 220Nm of torque and 140ps of power. And the other – VTi Tech petrol engine with a manual transmission & an 8-speed CVT, delivering 144Nm of torque and 110ps of power.
The much-awaited mid-size MG Astor will be on display at MG showrooms from 19th September and bookings will start soon thereafter
Talking about the appeal of Astor, Carl Gotham, the Advanced Design Director at the MG’s Global Design Centre in London, UK, said, “The concept of Emotional Dynamism brings a premium feel to Astor. The mid-size SUV is a visual delight with an exceptional level of detailing and remarkable features. We have placed design at the centre of creating the car to make it look as good as its technology. It takes forward the MG’s brand’s legacy with cutting-edge technology and design excellence. India can look forward to immersing into a seamless driving experience with personal AI assistance inside MG Astor.”
Speaking on the unveiling of Astor, Rajeev Chaba, President and MD, MG Motor India, said, “We have introduced several industry-firsts with our SUVs to the Indian automotive market. This time we have Autonomous (Level 2), MG Astor, with a personal AI assistant. With its elegant exteriors, luxurious interiors, and futuristic technology, we believe that Astor is a desirable package that will strike a chord with the customers.”
MG Astor’s personal AI assistant depicts human-like emotions and voice. The Paralympic athlete Deepa Malik has lent her voice to the personal AI assistant, thereby humanising the experience. The AI technology in Astor is developed around MG’s vision of Car-as-a-Platform (CAAP) of possibilities, which will enable the users to personalise the services as per their requirements.