CASE launches CX220C crawler excavator in India as part of expansion strategy.

Gurugram, December 8, 2020

CASE Construction Equipment, a brand of CNH Industrial, has launched its
much-awaited CX220C Crawler Excavator in the Indian market today. With the
introduction of this new product, the Brand is, further strengthened its
leading position in the Country’s construction industry. The excavator is
‘Made in India’ at the brand’s state-of-the art manufacturing plant in
Pithampur (Madhya Pradesh).

The CASE CX220C is specially designed for the toughest applications. The
machine is equipped with a powerful and reliable FPT Industrial engine to
ensure high productivity with low fuel consumption, It is ideally suited
for stone quarries, road works, general construction and earthworks. The
product will be commercialized in the Indian sub-continent and across Asian
and African markets from launch.

CASE India embarks on a new journey with it’s made in India excavator.
With the launch of our new product today, we have expanded our offering to
include the largest segment in the Indian equipment market. As one of
the biggest construction equipment markets and one of the fastest growing
economies in the world, India forms a key part of our growth strategy,”
said Raunak Varma, Country Manager, CNH Industrial India. We are
committed to this market and are growing consistently in terms of our
product portfolio, manufacturing capabilities and customer touchpoints.”

He added,“Our excavator is customized for our region’s specific
requirements and comes with CASE’s promise of strong performance and
efficient technology. The CX220C is testament to our philosophy of constant
innovation, advanced technology integration and exceeding customer
expectations.”

Speaking at the launch, Sandeep Mathur, Brand Leader, CASE India said,
“At CASE India, we have always endeavored to provide innovative machines
and the new CX220C Excavator is another step in this direction. With our
range of compactors, graders, backhoe loaders and dozers, we are already in
a strong position in the construction segment and the new excavator will
help to consolidate CASE India’s competitiveness in the crawler excavator
segment as well.”

“With so many satisfied customers across the country choosing our
machines, we are confident that the CX220C Excavator will be a game changer
for India and will become the epitome of excellence,” he added.

The excavator was first showcased at EXCON 2019. Prior to the market
launch, CASE India conducted roadshows across the Country to offer
customers first-hand experience of the equipment. During the roadshows, the
CASE team demonstrated the superior quality, high precision and advanced
features of the 22-ton CX220C CASE Crawler Excavator. The Brand has also
announced a rental service for its customers who want to try the equipment
for a short period of time before purchase.


Related posts