WoodenStreet to carry out 200 recruitments by the end of 2020 after USD 3 Mn funding

After a USD 3 Million investment in Q2 of FY21, Jaipur-based custom
furniture brand WoodenStreet has racked up its expansion game that entails
multiple store openings, followed by 200 fresh recruitments in its first
hiring phase before the end of FY21. Despite the pandemic, the company
completed its round of salary hikes and launched two new experience stores
within Kolkata and Kochi, continuing its domestic brick-and-mortar

“At least 10 more stores are in the planning-phase, and we plan to hire
about 200 new personnel to meet the demands of our expansion management and
sales”, said Lokendra Ranawat, CEO of WoodenStreet.

WoodenStreet’s experience stores provide a touch-point to experience
premium furniture and are a primary place to engage with customers – given
the company’s omnichannel strategy. About 40 to 50 new recruitments will be
carried out exclusively for stores in order to oversee hassle-free customer
interactions, furniture-buying guidance, store management and visual

The company also aims to build and expand its furniture designing, interior
designing and supply-chain teams to tackle the ever-growing demands and
challenges posed in the post-COVID era. For its supply-chain, the company
expanded its grounds to create ‘mega-hubs’ – with Delhi serving for North
India, Bengaluru for South India and Mumbai for Maharashtra and surrounding

“Since previously trailing categories are suddenly spiking a high interest
in public, we have decided to increase our focus towards expanding our
catalogue to meet new demands”, elaborates Ranawat. He further points out
that this is the ripe time to bring fresh and creative minds on board to
“spearhead new ideas to take the helm forward”. Considering the norms
surrounding COVID-19, the recruitments will largely be carried out

Earlier in the calendar year, WoodenStreet had launched its South Indian
expansion drive with a planned investment of INR 10 to 15 crores over 12 to
18 months – a part of the company’s global expansion strategy that sees 50
Experience stores with USD 10 million in investments. At present, the brand
operates throughout India, serving more than 300 cities through a network
of 100+ delivery centers and more than 25 Experience Stores.


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